The Historical and Ethnological Society of Greece presents the exhibition “Advertising Greece. The early days of Greek tourism” at the Lazaros Koundouriotis Historical Mansion, a branch of the National Historical Museum in Hydra.
The exhibition, opening on 25 March 2025, retraces the beginnings of Greek tourism through posters and brochures published by the first state tourism organisations. These publications advertised the Greek landscape, the traditions and hospitality of Greece through high-quality art and graphic design. From the pre-war romanticism of promoting monuments and tradition, to the modernism, abstraction and visual design of the 1960s, they demonstrate a pioneering and timeless approach to promoting Greece as a unique tourist destination.
Homecoming Year. Design: Alexandros Alexandrakis. Poster, published by Homecoming Year Service, 1951.
The creators of the historic posters and the tourism brochures published by the National Tourism Organisation and its precursors include painters and designers such as Tasos Loukidis, Aggelos Spachis, Mimis Vitsoris, Michail Papageorgiou (Doris), Giorgos Kosmadopoulos, Alexandros Alexandrakis, Giorgos Manousakis, Periklis Byzantios, Panagiotis Tetsis, Spyros Vasileiou, Giorgos Vakirtzis, Louisa Montesantou, Elli Orfanou, Eleni Peraki-Theochari, Eirini Apergi, Spyros Vasileiou, Giorgos Vakirtzis, Giannis Faitakis, Tassos, Giannis Tsarouchis, Agni Katzouraki, Michalis Katzourakis, Freddie Carabott; photographers such as Nelly’s, Nikolaos Tompazis, Dimitris Harisiadis, Maria Chrousaki; lithographers such as Othon Pervolarakis and Sevastianos Kourkoulos, and many more. Their work were to leave a mark on their era.
The Acropolis of Lindos (Rhodes). Design: M. Katzourakis- F. V. Carabott. Poster, published by the National Tourist Organisation of Greece, 1963.
Two distinct exhibition units present the institution of the Epidaurus and Athens Festivals, which at that time were just starting out, laying the foundations for the country's cultural tourism, and the beginnings of tourism on Hydra.
Athens Festival 1962. Design: M Katzourakis. Brochure, published by the National Tourist Organisation of Greece, July 1962.
Athens Festival 1963. Design: M Katzourakis. Booklet, published by the National Tourist Organisation of Greece, July 1963.
Special reference is made to the digital exhibition “Imagining Greece”, the work of an interdisciplinary team of scientists, which highlights the importance of tourism as an essential aspect of post-war Greece's identity. The digital exhibition is part of the research project “Tourism and National Branding, 1945-1990”, funded by Research England and the Onassis Foundation. Part of the material comes from the Collections, Photographic Archive and Historical Documents Archive of the Historical and Ethnological Society of Greece - National Historical Museum.
Mykonos – Delos. Design: Spyros Vassiliou. Brochure, published by the National Tourist Organisation of Greece, December 1960.
Patras. Design: F. V. Carabott. Brochure, published by the National Tourist Organisation of Greece, November 1963.
The exhibition is held under the auspices of the Greek National Tourism Organisation
Exclusive sponsor: John S. Latsis Public Benefit Foundation
Lazaros Koundouriotis Historical Mansion, Hydra
+ 30 22980 52421, This email address is being protected from spambots. You need JavaScript enabled to view it.
Aegean Seacoasts. Composition: Panagiotis Tetsis. Poster, published by the Tourist Department of Greece, 1948.
A Mole (dockyard). Composition: P. Vyzantios. Poster, published by the Tourist Department of Greece, 1948.
Pylos. Composition: A.Tassos (Anastassios Alevizos). Brochure, published by the National Tourist Organisation of Greece, September 1961.
